YSMHome

Privacy Policy

Established: November 24, 2026

Toa Kagawa, trading as YSM (the "Operator"), handles the personal information entrusted to it in "YSM (Your Smiling Memories)" (the "Service") appropriately, in accordance with the Act on the Protection of Personal Information of Japan (the "APPI"), other laws, and this Privacy Policy (the "Policy").

1. About Us

  • Name: Toa Kagawa (trading as YSM)
  • Address: Lehua Minamitokiwadai 101, 1-11-6 Minamitokiwadai, Itabashi-ku, Tokyo 174-0072, Japan
  • Contact: the in-app contact form, or [email protected]

2. Information We Collect

Type
Account information
Details
Email address. If you register with Apple or Google, the name and email address provided by that company
How we collect it
From you when you register. If you register with Apple or Google, from Apple Inc. or Google LLC
Type
User Content
Details
Photos and videos (including information such as the appearance of people shown and the date and time taken), diaries, itineraries (places, times, length of stay, costs, who you travel with), bill-splitting records, places visited recorded on maps, and your life list
How we collect it
Entered or uploaded by you
Type
Booking records
Details
Details of bookings with accommodation, transport and other providers, and room access codes
How we collect it
Uploaded or entered by you
Type
Order information
Details
Name, address, phone number and order details. For gifts, the recipient's name, address and phone number
How we collect it
From you when you order
Type
Payment information
Details
Payment results and similar information. We do not collect card numbers; Stripe collects them directly. For in-app purchases, we receive only the purchase record (item purchased, date and time, etc.)
How we collect it
From Stripe, or from Apple Inc. or Google LLC
Type
Enquiry information
Details
The content of your enquiry and your contact details
How we collect it
From you when you contact us
Type
Usage information
Details
Access logs (IP address, date and time, device and browser type) and identifiers such as cookies
How we collect it
Automatically when you use the Service
Type
Consent records
Details
Your consent to statistical use, notification emails and the like, and any withdrawal of that consent
How we collect it
When you give or withdraw consent

3. How We Use Information

The Operator uses the information it collects for the following purposes:

  1. Providing the Service (managing accounts, storing and sharing photos and videos, editing itineraries together, displaying maps, diaries and other content)
  2. Creating Trip Books, and producing, delivering and charging for Books and Calendars
  3. Providing and charging for Paid Plans
  4. Storing and displaying booking records
  5. Responding to enquiries and verifying identity
  6. Preventing and responding to violations of the Terms and misuse, and ensuring security
  7. Sending important notices about orders, changes to the Terms, outages and the like
  8. Telling you about new features and campaigns (only if you have consented)
  9. Improving the Service by analysing how it is used
  10. Creating statistical data from which no individual can be identified, and using it to improve the Service, make travel suggestions and analyse travel and tourism trends (only if you have consented; see section 4)

Before we start any travel agency services, we will tell you what information those services use and for what purposes before we collect it.

4. Statistical Use of Trip Data

  • We use only the Trip data of people who consented through a separate checkbox at registration.
  • We use the content of Trips (destination, number of days, time of year and who you travel with).
  • We aggregate this data without names or contact details to create statistical data from which no individual can be identified. The statistical data is used to improve the Service, make travel suggestions and analyse travel and tourism trends (Terms of Service, Article 6).
  • We do not use aggregated results covering fewer than 3 Trips.
  • You can withdraw your consent at any time from the Settings screen. After you withdraw, your data will not be used in new statistics. Statistical data already created cannot be excluded, because it is in a form from which no individual can be identified.

5. Photos and Videos

  • We do not use facial recognition or tag people in photos.
  • When photos are shared or printed, we remove the location information they contain.
  • We do not use photos or videos for advertising or for training AI. Our contracts also prohibit our service providers from using them for training.

6. Provision to Third Parties

  • We do not provide personal data to third parties without your consent, except in the following cases:
    • Where any item of Article 27, paragraph 1 of the APPI applies, such as where required by law
    • Where we outsource work to the extent necessary to achieve the purposes of use (see section 7)
    • Where the data is provided as part of a business succession
  • Information you share with Trip Members (itineraries, shared albums, etc.) is shown to the Trip Members. Anyone who knows an Invite Link can also view the itinerary (Terms of Service, Article 5).

7. Service Providers and Where Data Is Stored

We outsource work to, or use the services of, the following businesses. Our contracts prohibit them from using data for other purposes or for training, and require them to take security measures, and we supervise them as necessary.

Business
Supabase Pte. Ltd.
Work outsourced
Database and login authentication
Information handled
Account information, User Content (excluding photos and videos) and order information
Country of the business and storage location
Singapore. Stored in Japan (Tokyo)
Business
Cloudflare, Inc.
Work outsourced
Storing and displaying photos and videos
Information handled
Photos and videos
Country of the business and storage location
United States. Stored in the Asia-Pacific region
Business
Backblaze, Inc.
Work outsourced
Storing copies of photos used in Books
Information handled
Photos used in Books (print quality)
Country of the business and storage location
United States. Stored in the United States (West)
Business
Stripe Japan, Inc.
Work outsourced
Payments
Information handled
The orderer's name, email address and payment information
Country of the business and storage location
Japan. Data is handled in the United States, Ireland and other countries
Business
Cloudprinter.com B.V., Peecho B.V. and others (businesses that receive orders and route them to partner print facilities)
Work outsourced
Printing and delivering Books and Calendars
Information handled
Name, address, phone number, and Book and Calendar data
Country of the business and storage location
Netherlands. The facilities that actually print are located in countries near the delivery address
Business
Plus Five Five, Inc. (Resend)
Work outsourced
Sending email
Information handled
Email addresses and email content
Country of the business and storage location
United States
Business
PostHog, Inc. (app) and Cloudflare, Inc. (website)
Work outsourced
Usage analytics
Information handled
Screens viewed and actions taken, and device information
Country of the business and storage location
United States. PostHog data is stored in Germany (Frankfurt)

8. Handling Outside Japan

  • As shown in the table above, personal data may be handled using the services of businesses outside Japan.
  • Where we outsource the handling of personal data to a business located outside Japan, we require it by contract to take measures equivalent to those required by the APPI (prohibiting use for other purposes and for training, security management, restrictions on subcontracting, etc.) (APPI, Article 28, paragraph 1). We also check periodically how these measures are being implemented (Article 28, paragraph 3). On request, we will tell you what these measures are.
  • Information on personal information protection systems in other countries is available on the website of the Personal Information Protection Commission of Japan.

9. Security Measures

  • Basic policy: We have established this Policy, which covers compliance with relevant laws and guidelines and our point of contact for questions and complaints, to ensure personal data is handled properly.
  • Organisational measures: Personal data is handled only by the Operator, a single person. We check how it is handled periodically.
  • Personnel measures: The Operator understands and complies with the laws and guidelines on handling personal data.
  • Physical measures: We take measures to prevent the theft and loss of devices used to handle personal data, and prevent anyone other than the Operator from viewing personal data.
  • Technical measures: Access to systems that handle personal data is limited to the Operator and managed through authentication and access logs. Communications and stored data are encrypted.
  • Supervision of service providers: We select our service providers carefully, require security measures by contract and supervise them as necessary.
  • Understanding the external environment: Personal data is handled in Japan, Singapore, the United States, Ireland, Germany, the Netherlands and the countries where print facilities are located (including the countries of the businesses and the storage locations). We take security measures after understanding the personal information protection systems in these countries.

10. External Transmission of Information

In the Service, information is sent from your device to the following businesses (Telecommunications Business Act of Japan, Article 27-12).

Recipient
Supabase Pte. Ltd.
Information sent
Login information, user identifiers, data you enter and IP address
Purpose
Login, and storing and displaying data
How to stop it
This cannot be stopped, as it is necessary to provide the Service
Recipient
Cloudflare, Inc.
Information sent
IP address, device and browser information, and requests for photos and videos to display
Purpose
Storing and displaying photos and videos
How to stop it
This cannot be stopped, as it is necessary to provide the Service
Recipient
Stripe Japan, Inc.
Information sent
Payment information, device and browser information, and IP address
Purpose
Payments and fraud prevention (on order screens only)
How to stop it
Nothing is sent if you do not order Books, Calendars or similar items, or subscribe to a Paid Plan on the website
Recipient
Apple Inc. and Google LLC
Information sent
Information for logging in, and device and browser information
Purpose
Registering and logging in with Apple or Google, and in-app purchases
How to stop it
Nothing is sent if you registered with an email address and do not use in-app purchases
Recipient
PostHog, Inc. (app) and Cloudflare, Inc. (website)
Information sent
Screens viewed and actions taken, device and browser information, and IP address (no identifiers or cookies are stored on your device)
Purpose
Usage analytics
How to stop it
There is no setting to stop this, as it is used to improve the Service

11. Requests for Disclosure and Other Requests

  • You (or your representative) can make the following requests regarding personal data held by the Operator:
    • Notification of the purposes of use
    • Disclosure (including disclosure of records of provision to third parties)
    • Correction, addition or deletion of content
    • Suspension of use or erasure
    • Suspension of provision to third parties
  • Procedure: Please contact us through the in-app contact form or at [email protected]. After confirming your identity using your registered email address or similar means, we will respond in the way you prefer (electronic data or in writing). Representatives should prepare documents that confirm their authority.
  • Fee: Free of charge.
  • You can check, correct and delete much of your information yourself within the Service.

12. Personal Information of Minors

If you are under 16, please obtain the consent of your legal guardian before agreeing to items that require consent (statistical use of Trip data, notification emails, etc.).

13. Notification Emails

We send emails about new features and campaigns only to people who have consented. You can unsubscribe at any time from the Settings screen or through the link in the email.

14. Contact

For questions or complaints about how we handle personal information, please contact:

  • The in-app contact form
  • Email: [email protected]
  • Address: Lehua Minamitokiwadai 101, 1-11-6 Minamitokiwadai, Itabashi-ku, Tokyo 174-0072, Japan
  • Person in charge: Toa Kagawa (trading as YSM)

15. Changes to This Policy

  • If we change this Policy, we will announce the changed content and the date from which it applies within the Service and on our website.
  • Any change to the purposes of use will be made within the scope permitted by law, and we will ask for your consent again where necessary.

Established: November 24, 2026